Targeting US Consumers: Amul’s Milk Arrival in Key Cities
Amul’s renowned fresh milk, long cherished by enthusiasts domestically, is poised to make its international debut.
HIGHLIGHTS
Amul’s renowned pouched milk to debut in the US market.
Partnership forged between GCMMF and Michigan Milk Producers Association for the venture
Breaking new ground, the Gujarat Cooperative Milk Marketing Federation (GCMMF) has set its sights on the coveted US market.
Cementing this milestone move, the federation has forged a strategic partnership with the esteemed Michigan Milk Producers Association (MMPA) in America.
This landmark agreement heralds a significant step forward in Amul’s global expansion, marking the first time its premium pouched milk will grace shelves beyond Indian borders.
WHAT IS THE AGREEMENT?
As per Jayan Mehta, Managing Director of GCMMF, Amul is set to introduce four distinct varieties of fresh milk in the US market within a week.
- The lineup includes Amul Taaza, Amul Gold, Amul Shakti, and Amul Slim N trim.
- The primary aim behind this endeavor is to cater to the demands of the Indian-origin and Asian demographic residing in the United States.
- This strategic initiative reflects Amul’s commitment to fulfilling the diverse preferences of consumers while expanding its global footprint.
This milk will be available for the first time outside India
- GCMMF emphasizes that while various organizations have been exporting dairy products for decades, this marks the pioneering debut of fresh milk outside India’s borders.
- Facilitating this groundbreaking move is the recently inked agreement with the esteemed 108-year-old Michigan Milk Producers Association.
Under this collaboration, MMPA assumes the crucial roles of milk collection and processing, while GCMMF undertakes branding under the label “Amul Fresh Milk” and spearheads the marketing efforts.
This partnership underscores a synergy of expertise and resources, poised to revolutionize the accessibility of Amul’s esteemed fresh milk in international markets.
Where will Amul milk be sold in the US?
- Mehta highlighted that key American cities such as New York, New Jersey, Chicago, Washington, Dallas, and Texas boast substantial Indian communities, alongside a sizable population of Asian descent.
- The familiarity with Amul milk among these demographics is already deeply ingrained.
Mehta emphasized that upon encountering familiar brands such as Amul Taaza, Amul Gold, Amul Shakti, and Amul Slim N Trim on shelves, consumers will swiftly establish a connection.
This innate recognition underscores the strategic advantage poised to accelerate the adoption and success of Amul’s offerings in the US market.
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