Inspired by PM Modi’s clarion call of CHALO INDIA, where he urged NRI’s to encourage at least FIVE people to visit India every year and explore the country’s rich culture and heritage. Wowidays, the largest integrated travel agent company providing services to help travelers wow their holidays, have roped in Padma Shri Meenakshi Raghavan, Kalaripayattu exponent known as ‘Granny with a Sword’, and Meenakshi Amma as its brand ambassador.
Kerala with its stunning scenic beauty and mesmerizing backwaters and beaches is among the most sought tourist destinations in India.
Kerala also has another side to show its rich and unique culture, of which traditional martial arts is a big part.
Raghu Chowdhary, CEO of Wowidays expressed his happiness to be associated with Padma Shri Meenakshi Amma for their Kalari Kerala Initiative, which is aimed to showcase another side of kerala before the world, which would leave the tourists mesmerized.
Kalaripayattu martial art Kerala (pronounced as Kalarippayatt) is a martial art, which originated as a fight style in Kerala, southern India (North Malabar). The word Kalari first appears in the Tamil Sangam literature (300 BCE to 300 CE) to describe both a battlefield and combat arena. More details can be obtained HERE.
While enjoying the holidays, tourists can learn kalaripayattu, and learn the methods to remain healthier and stay stronger and improve their lifestyle, said Raghu.
Meenakshi Amma is an inspiration for many, and we are glad, she agreed to be a part of the Kalari Kerala Initiative, he added.
“Iam happy to be connected with Wowidays for the initiative, Kalaripayattu not only instill discipline but also better health and confidence.
I Am confident that the kalari Kerala Initiative will help in attracting more tourists to Kerala and encourage them to lead a healthier life, Said Meenakshi Amma.
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Raghav has the capacity to work well under strict deadlines and in fast-paced, high-pressure situations, and crime reporting can be a demanding job. Even in the face of breaking news and rapidly shifting circumstances, he is able to maintain his composure and attention.